Our Story

About the Studio

Tar is an Indian contemporary design house creating jewellery that celebrates the uninhibited self expression of the modern woman. Our design philosophy consists of using Indian design forms and translating them into a contemporary language, thus retaining their traditional values and meaning. The pieces are designed to create subtle statements through a continued exploration of form, materiality and artisanal techniques. Tar India is now situated in the vibrant, millennial city of Gurgaon.

 

Tar was founded by Preksha Mandelia , who grew up in Delhi, India, in an environment with a lot of emphasis on art, craft and music. She went on to pursue her passion in design at The National Institute of Fashion Technology from where she graduated as an accessory designer. Her love for jewellery grew as she explored its many qualities through the years of experience working in the industry.

 

Preksha is a mom of twins who are an endless source of inspiration while she works in her Gurgaon studio. She continues to grow her dream and plans to add many more exciting facets to her work which was once called by a patron “not a statement but a whole conversation.”